How to start a bakery

Baking is the easy part. Building a bakery means getting the model, the permits, the pricing and the early-morning schedule right.

In shortTo start a bakery, choose a business model (home-based under cottage food laws, retail storefront, wholesale or online), research your market, write a business plan, form a legal entity and get an EIN, obtain the food permits and licenses your state and city require, find a compliant kitchen, buy equipment, cost and price every product, set up labeling, hire and schedule staff for early production shifts, and market to your first customers.

Step 1: Choose your bakery model

Bakery business models
Model How it works Considerations
Home bakery (cottage food) Bake in your home kitchen under your state’s cottage food law Low startup cost; limits on products, sales channels and sometimes revenue
Retail storefront A shop selling baked goods, often with coffee Highest startup cost; foot traffic and rent are critical
Wholesale Supply cafés, restaurants and grocery stores Volume and consistency; lower prices per item
Online and custom orders Cakes, cookies and specialty orders for pickup or delivery Marketing-driven; shipping perishable goods adds rules and costs
Farmers markets and events Sell at markets, fairs and pop-ups Market fees and permits; seasonal
Shared or commissary kitchen Rent licensed kitchen time Middle ground between home and storefront

Many bakers start with cottage food or a shared kitchen, build demand, then open a storefront.

Step 2: Understand cottage food laws

Most states have cottage food laws that allow certain low-risk foods, often baked goods without perishable fillings, to be made at home and sold directly to consumers. Rules vary a lot by state, including:

Check your state department of agriculture or health website for the current rules, and your local zoning rules for home businesses.

Step 3: Plan your business

Our guides on how to start a business and how to start a coffee shop cover planning steps that also apply to bakeries.

Step 4: Licenses and permits

A commercial bakery commonly needs some combination of:

See our legal requirements checklist.

Step 5: Labeling and allergens

Packaged baked goods usually need labels. Federal rules generally require the product name, net quantity, ingredient list in descending order by weight, the manufacturer’s name and address, and a declaration of major food allergens. Under federal law, the major food allergens are milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans and sesame. Nutrition labeling may be required unless a small business exemption applies. Cottage food labels have their own state rules.

Allergen control matters in production too: clean equipment between products, store allergens separately and train staff to answer customer questions accurately.

Step 6: Kitchen and equipment

Core bakery equipment
Category Examples
Ovens Deck oven, convection oven, rack oven (depending on volume and products)
Mixing Planetary mixer, spiral mixer for bread dough
Dough handling Sheeter, divider, proofer or proofing cabinet, retarder
Refrigeration Walk-in or reach-in refrigerators and freezers
Work surfaces Stainless steel tables, bakers’ racks, sheet pans
Sanitation Handwashing sinks, three-compartment sink, dishwasher as required
Front of house Display cases, POS system, packaging station

Buying used equipment or leasing can save cash. Plan the layout so ingredients flow from storage to mixing to proofing to baking to cooling to packaging.

Step 7: Cost and price your products

  1. Cost every recipe. Calculate ingredient cost per batch, then per unit.
  2. Add packaging. Boxes, bags, labels and stickers add up.
  3. Add labor. Include hands-on time for mixing, shaping, decorating and packaging at a fully loaded labor rate.
  4. Add overhead. Rent, utilities, insurance and equipment.
  5. Set your margin. Price to reach your target margin, then compare to the local market.
  6. Price custom work separately. Decorated cakes and special orders take much more labor.

Use the cost of goods sold calculator and profit margin calculator to check your numbers, and track waste daily: unsold product is one of a bakery’s biggest costs.

Step 8: Staffing and early shifts

Bakeries run on early-morning production. Plan your team around it:

Early shifts make reliable scheduling essential. eztime’s scheduling software and time clock help keep production shifts covered and hours accurate. See staff training for onboarding ideas.

Wholesale accounts

Selling to cafés, restaurants and grocers can add steady volume. Before you pitch, confirm your permits allow wholesale sales, set a wholesale price list with minimum orders, agree on delivery days and order cutoffs, and put payment terms in writing. Track each account’s orders and returns so you know which ones are profitable.

Step 9: Market your bakery

Step 10: Reduce waste and stay profitable

Bakery numbers to track
Metric Why it matters
Daily production vs sales by item Prevents overproduction and stockouts
Waste and day-old sales Shows how much product is lost
Ingredient cost % Detects price increases from suppliers
Labor cost % Keeps early shifts efficient
Average ticket Shows add-on and pairing success
Pre-orders Improves production planning

Selling day-old items at a discount, donating where allowed, and adjusting production by day of week all reduce waste. For more on daily routines and cost control, see restaurant operations management.

Frequently asked questions

Can I start a bakery from home?

Often yes, under your state’s cottage food law, which allows certain low-risk baked goods to be made at home and sold directly to consumers. Rules on products, sales channels, permits, labeling and sales limits vary by state.

What licenses do I need to open a bakery?

Commonly a business license, a food establishment or processing permit, food safety training, building and occupancy permits for a storefront, sales tax registration and possibly FDA food facility registration for wholesale. Requirements vary by location.

How should I price baked goods?

Add ingredient, packaging, labor and overhead costs per unit, then add your target margin and compare with local market prices. Custom and decorated items need higher prices to cover extra labor.

Do baked goods need allergen labels?

Packaged foods generally must declare major food allergens under federal law, including milk, eggs, wheat, soy, peanuts, tree nuts, fish, crustacean shellfish and sesame. Cottage food rules may add state requirements.

How can a bakery reduce waste?

Track daily sales by item, adjust production by day of week, take pre-orders, sell day-old items at a discount and donate surplus where allowed.

Is a bakery profitable?

It can be, but margins depend on controlling ingredient costs, labor, waste and rent. Wholesale and custom orders can complement retail sales.

What equipment do I need to start a small bakery?

At minimum a commercial oven, a mixer, work tables, sheet pans and racks, refrigeration and the sinks your health department requires. Bread bakeries often add a proofer and a spiral mixer; cake shops add decorating tools and display cases.

Where to go next

Related reading

A shared tablet kiosk

A tablet can work as an EZTime kiosk at the entrance, and you can mix it with the mobile app and NFC tags in the same account.

Disclaimer: This guide is general information only and is not legal, tax or food safety compliance advice. Cottage food laws, permits, labeling rules and wage laws vary by state and locality and change over time. Consult your state and local authorities and qualified professionals.