A short card or online form that asks customers about speed, service, quality and whether they would come back.
Short forms get more answers. Five questions and a comment box are enough.
Share good comments with the team, by name if the customer mentioned someone.
11 items. Complete it digitally or on paper, whichever your team prefers.
A salon’s feedback shows high ratings for stylists but low ratings for wait times. The front desk starts texting clients when their stylist is running late.
Short, fixed rating questions let you compare one month with the next and one location with another, which open comments alone cannot do. The open questions then explain the scores, so a low value rating can be traced to price, wait time or quality.
| Date and time | Saturday, May 9, 11:30 am |
|---|---|
| Location | Uptown shop |
| Staff member | Eric, mechanic |
| Ratings | Friendliness 5, Speed 2, Quality 5, Cleanliness 4, Value 4 |
| Likely to come back | Very likely |
| What we did well | Explained the repair before starting it |
| What to improve | Tune-up was ready a day later than promised |
Sample for Spoke and Pedal Bike Shop in Minneapolis, Minnesota. The low speed score and the improve comment describe the same delay, which confirms the problem instead of leaving a lone number to interpret.
Both work; a QR code is easy.
Offer the choice.
Five to seven.
Small thanks are fine; avoid buying good reviews.
Look at trends over a month or more rather than reacting to a single week, since a handful of forms can swing an average. Comparing the same rating by day of week or by location often tells you more than the overall score.
Share the location’s scores and comments with the whole team, but handle comments naming a specific person privately. Reading out good comments by name in a team meeting is often the fastest way to get staff handing out the forms.
More for the same job
Once the customer feedback form is in place, the next question is usually about shifts and hours. Book a demo to see how EZTime handles scheduling and time tracking.